A stretchy bra that's made just for first-time bra wearers. It'll grow as you do and even has removable padding, making it ultra-comfortable.

A forward-thinking brand that puts the wants of its young customers first. There’s a level of trust, empathy and awareness that’s undeniable.

Making first-time bra shopping an easier experience for young women and their parents.

Doing away with the discomfort and awkwardness for young girls buying their first bra.

Aims to ensure no girl goes through puberty alone through first-person accounts.

Empowers girls to achieve and feel their best during a sensitive life stage.