When Jessica (right) and Chloe (left) were younger, they struggled to find bras that were age appropriate. Flash forward 10 years and Jessica’s 12-year old sister, Cindy, is dealing with the same problem. The mature lingerie stores and intimidating sales associates made Cindy feel uncomfortable. To make matters worse, the only bras that were suitable for her age group were the smallest sized sports bras. Cindy tried on nine bras before finding two that fit properly. Cindy and her sister bought them, but only eight months later, she had grown out of them and had to go through this grueling process all over again.
This negative but common experience sparked the idea for Apricotton, a Toronto-based online tween bra company with the purpose of helping girls across Canada find bras that fit and make them feel confident. We are an e-commerce company that eliminates the awkwardness of going to the store to buy a girl’s first bra. Most importantly, we make bras tailored to every girl’s body type, so that it can grow as she grows.