bra shopping doesn't have to be awkward

When we, (Chloe and Jessica - cofounders) were younger, we struggled to find bras that fit our body type.

Flash forward 10 years and Jessica’s 12-year old sister, Cindy (pictured), is dealing with the same problem. The mature lingerie stores and intimidating sales associates made Cindy feel uncomfortable.

To make matters worse, the only bras that were suitable for her age group were the smallest sized sports bras. Cindy tried on 9 bras before finding two that fit properly.

Cindy bought them, but only 8 months later, she had grown out of them and had to go through this gruelling process all over again.

you don't have to go through puberty alone

90% of girls feel uncomfortable and intimidated when buying their first bra. Every girl wears a bra, so why is it such a struggle to find a perfect fit at traditional lingerie or department stores?

Apricotton is a Toronto-based teen bra brand that helps girls feel confident in their first bra. We’re the only bra brand globally that designs bras that grow as the girl grows, lasting multiple stages of puberty. This means that you can wear the same bra when you develop from an AA to a D cup!

our bras are made with love

We asked hundreds of girls what they wanted in their bra and put every one of those features into each Apricotton bra. They're invisible under tops and are so comfy you'll forget you're wearing one.

After we design our bras, we collaborate with Virginia (pictured), our production manager, to bring them to life. We carefully chose a manufacturer that is leading in ethical practices and sources the highest quality fabrics to feel gentle against your skin.

no more intimidating change rooms

Every bra is handwrapped like a present by either Jessica or Chloe to celebrate getting you first bra. We also write you a personalized note and tie the confetti tissue paper in a bow 🎀

You'll be able to try on your bra in the comfort of your own home, with no pressure at all 🥰

every bra grows with you, lasting multiple stages of puberty, from Apricotton Magic™:

stretchy & breathable

fabric with an elastic waistband for optimal support, without the discomfort of an underwire

a buttery soft dual inner layer

to provide full coverage, so nothing shows through, and stay gentle against your skin, even without padding

adjustable straps

you can criss-cross to turn your bra invisible under any top, including ones with loose necklines or racerbacks

the softest moisture-wicking fabric

you'll ever wear so that you're prepared for any day. It'll never feel tight or stiff against your ribcage

celebrated in 🎉

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